In Wonderland
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MOTM May '16; MOTM Sep '16; MOTM Nov '17
... all things come to an end
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Post by In Wonderland on Oct 27, 2017 11:23:22 GMT
8000 in fan donations is good... that is 3000 in just 3 days. So if that would have been a "even flow" through the month she could have reached 50k. Tho 25k should have been the maximum goal all along. In the first 3 days they reached 3k? I don't remember. They should have set the goal much lower, yeah, around 20-25k. No, from october 24th to today it has been donated 3k The first week or so it was just around 1500
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Amanda
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@AvrilSweden
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Post by Amanda on Oct 28, 2017 0:29:04 GMT
Extended one more week
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TamyXD
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Post by TamyXD on Oct 28, 2017 0:36:07 GMT
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BogoGog24
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Post by BogoGog24 on Oct 28, 2017 21:09:03 GMT
Wow she isn't even at half the goal yet. Surprise last-minute donation coming from Slim Secrets?
I feel bad for her because it's such a great cause, but unfortunately the support just isn't there. Either they purposely set the goal really high because they knew they'd get large donations from companies she works with, or they really have lost touch with reality. Next year maybe they should set the goal by half. Or at least do more to promote the campaign, get other celebrities involved, maybe come up with better rewards. Unfortunately they are probably financially limited and can't give T-shirts or whatever to everyone who donates and I get that. But no one seems interested to donate for a "chance" to win something. Especially those who donated $500, they should get the phone call, not just a "chance" for one.
Speaking of that, I'll be interested to know how the phone call goes. I bet they are prevented from being able to ask her anything related to the album.
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sammy2010
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Post by sammy2010 on Oct 28, 2017 21:57:50 GMT
How many years can a last minute large donation be made? Yes, it's a good cause, but she's been in the background it's a hefty goal. Maybe the record label will save the day?
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orangesky
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Post by orangesky on Oct 28, 2017 22:24:14 GMT
Her fandom isn't as big as it was (and even the people who still support her don't follow everything she does anymore) plus the prizes suck. They're just chances to get things, which is ok for the really big one off stuff but not for every single thing.
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Amanda
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Post by Amanda on Oct 29, 2017 20:50:36 GMT
The main issue is the prizes. In my opinion. If a phone call is that expansive, it has to be a - first to buy gets it - prize. Cause very few people are able to put in 500$ to something you dont even know if you'll get. That's why the prize should be a lottery, but a much lower prize. They'd gain muuch more. Maybe the more you donate the more drawings you get etc. But still, lower the prizes. And different prizes.
Last year Bandaids did a campaign- not sure if you remember? We had "exclusive" prizes like a swag bag, autographs, twitter shoutouts etc. "First __ To donate gets __". And we managed to get all our prizes out, many fans were even more excited about our prizes than the original ones. Therefor i guess they got a inspiration to have twitter shoutouts this year - problem is the shoutouts is not even from avrils account but from TALF, and you can only get the shoutouts if you pay for the phone call etc. Overall I think if they just built the campaign better they'd raise so much more.
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TamyXD
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Post by TamyXD on Oct 29, 2017 22:15:35 GMT
The main issue is the prizes. In my opinion. If a phone call is that expansive, it has to be a - first to buy gets it - prize. Cause very few people are able to put in 500$ to something you dont even know if you'll get. That's why the prize should be a lottery, but a much lower prize. They'd gain muuch more. Maybe the more you donate the more drawings you get etc. But still, lower the prizes. And different prizes. Last year Bandaids did a campaign- not sure if you remember? We had "exclusive" prizes like a swag bag, autographs, twitter shoutouts etc. "First __ To donate gets __". And we managed to get all our prizes out, many fans were even more excited about our prizes than the original ones. Therefor i guess they got a inspiration to have twitter shoutouts this year - problem is the shoutouts is not even from avrils account but from TALF, and you can only get the shoutouts if you pay for the phone call etc. Overall I think if they just built the campaign better they'd raise so much more. I love that idea! Makes me hope they'll read this thread and do something like this next time (if there'll be a next time).
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Deleted
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Post by Deleted on Oct 30, 2017 1:51:25 GMT
Part of the issue was the prizes, the other parts were the promo. Ariana’s promoted her emoji’s like 2 times a day 5 Days a week since it’s released. Avril’s maybe mentioned the donations 2-3 times since she started the campaign? It’s sad.
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In Wonderland
Retired Staff
MOTM May '16; MOTM Sep '16; MOTM Nov '17
... all things come to an end
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Post by In Wonderland on Oct 31, 2017 17:03:16 GMT
Avril will be live at her facebook at 5pm PST to support the bday campaign
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Deleted
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Post by Deleted on Nov 2, 2017 11:36:32 GMT
I'm not sure if the live helped that much. "Only" approx. $1000 more since yesterday. There are 2 days left, I wonder who will be the generous donator this year 🤔🤔
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BogoGog24
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Post by BogoGog24 on Nov 2, 2017 11:45:39 GMT
I'm not sure if the live helped that much. "Only" approx. $1000 more since yesterday. There are 2 days left, I wonder who will be the generous donator this year 🤔🤔 Probably Slim Secrets
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BogoGog24
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Post by BogoGog24 on Nov 3, 2017 1:04:57 GMT
So fun fact, I'm taking a business class online. The one I'm taking this semester is Advanced Business Communications and we have to come up with a communication strategy plan for any scenario of our choosing. So I was thinking of coming up with my own ideas for Avril's Lyme disease campaign, especially since they haven't reached their goal at all. I e-mailed my professor and he said he liked the idea, I wrote up my proposal and submitted it, so hopefully he'll approve it!
Basically what I'm thinking of putting in my plan, if I were running this campaign, I would have:
- Developed stronger incentives to donate. For example, she could have given away memorabilia from one of her music videos, an Abbey Dawn gift card, a signed custom Fender guitar, handwritten lyric sheets, a personal video performance of a fan's favorite song, a ticket to her album release party, etc.
- Created donation "checkpoints" for the fans to unlock. When a checkpoint is achieved, the fans unlock a reward, such as a video message from Avril, a never-before-seen photo, and the last reward to unlock is an exclusive, unheard song
- Gotten other celebrities involved, especially to donate items of their own to the campaign (I believe she did this a few years back)
- Promoted the event more on social media
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Limbo Messiah
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Post by Limbo Messiah on Nov 5, 2017 17:59:13 GMT
Sharifa donated $1000 to the campaign. Nice to see that she still supports her
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⋆niki⋆
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MOTM March '17; MOTM March '18
i've seen your best side, you got to see my worst; it's not the first time but this one really hurts
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Post by ⋆niki⋆ on Nov 7, 2017 21:39:48 GMT
Why did she tweet they raised 75 000 when it's just 25 000?
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