[ALBUM THREAD] The Head Above Water Thread

Maybe the price gets lower closer to the release! By now JPC is the cheapest store that I found for both CD (15,99€) and vinyl (22,99€). Saturn was cheaper but now it’s 17,99€ CD and 26,99€ vinyl

"I’m grateful that I got a lot of time to work on the album to make it exactly how I wanted it to be"

I am not 100% sure but I want to say that BMG is really only there to help distribute the music. I think Avril did all the recording process on her own, A&R, etc. BMG might just distribute it. Which could be why Avril didn’t go fully independent.

Oh man. That's the name of the company she launched in 2005. It's a mother company for all her companies, like the foundation. All her products, meaning music, merch, Abbey Dawn, fregnances are listed under the Avril Lavigne Music & Entertainment. That's the way it's been for ages.
She is signed under BMG which is the record label she records for, which distributes her nee music worldwide. On her record deal however it depends how much they are really involved in anything more - promotion in general. That's why all ppl who were tweeting BMG asking for more promo are funny because it's likely BMG is not responsible for that. Record deal details are usually secret so we can only assume that Avril invests her own money in this record, music videos and promotion.

Talking about basics - we're still living in physical copies times and majority won't enjoy paying extra money for shipping. Even though streaming is very very important, physical copies are still a thing and Avril definitely isn't an artist who will be able to see a million copies through her webstore. Not saying they will probably fail at some point with delivery xD

Record labels are more than just financing and promoting. Actually, a good promotion occurs when both the label (if that's also and their side!) and the management work together. Record labels provide contacts, delivery chains, distribution deals what's important and very expensive. Mainly that's why Avril's new CD is going to be extremely expensive in Europe (approx twice as expensive as AL was).

Target doesn’t have anything up with the new album at all.. usually closer to release is when Target posts it. The page is still there, it isn’t live yet though.

If the tour is going to start on summer/fall of 2019 I guess there will be at least 3 more singles before it, I don't think she will just disappear from feb to the start of the tour and BMG artists usually release many singles. 

1. HAW - Sep 19.
2. TMIO - Dec 12
Preorder Dec 12

IMO:
3. IFILWTD Promo single end of Jan or early Feb
4/5. Birdie - March/April
4/5. Dumb Blonde - end of May (before the tour)
6. Crush/Warrior (During or at the end of tour)

Tour: America: Canada, USA, Mexico, Brazil, Chile and Argentina. Europe: UK, France, Italy, Germany and Austria. Asia: the ones she always visits. End of tour in 2020.

End of 2020 - 2021 break
2022- 2023 working on AL7
2023 AL7 out