Hey guys, I'm currently working on my final paper /bachelorthesis about Avril Lavigne and I reaaaally need your help.
I'm struggling with research on her management history. Who managed her when?
It started with Cliff Fabri right? She fired him shortly before the release of let go and switched to Nettwerk. And now I'm lost. Until Let Go: Cliff Fabri Let Go, Under My Skin, The Best Damn Thing: Nettwerk : Azoff Music Management : Maverick Management Since August 2017: Freesolo / Vector Management
Can anyone help me fill in the question marks? And where do you guys get your information on this kind of stuff!
Love from Germany
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Join Date: Jun 3, 2020 11:01:20 GMT
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I can confirm the time line on some of these things by checking my email history. I was an admin on avrillavigne.com. The rumors that started in late 2008 about her move from Nettwerk to Azoff Music Management were true. I found out officially on Feb 1, 2009. It wasn't made official publicly until April 2009. The move to Reign Deer Entertainment happened in March 2013. I'm not sure when she left Reign Deer. I only know it was last year.
EDIT: For clarity, though Larry Rudolph, some other managers and Live Nation joined forces, in 2014 under the Maverick name, you would still be correct stating her management company was Reign Deer Entertainment.