erikvaze
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Post by erikvaze on Dec 23, 2020 18:16:20 GMT
I think we need to stop expecting her to achieve a Top 10 hit on BB as far as singles go. Her last success was 10 years ago and there's no way she'll go as high in the charts again. There's just not as much interest in the Avril Lavigne brand anymore unless it's for nostalgia purposes "Awww I uSED to love Avril sooo much when I was like 10". No one in the music industry acknowledges her existence these days, at least not with her later albums. However, if her team gives it good promo and the song is more a throwback to her pop-punk days we might get a Top 20 hit and gain some fans and occasional listeners back. The pop formula didn't work on the AL era, neither on the GL era, and DB was a cute song that could've gone slightly viral if a video had happened like HK did in 2014, but that's it. They need to stop beating that dead horse and go for something different. I'm still surprised HAW wasn't more succesful given how personal and mature the song was, not to mention it was a far cry from its pop lead single predecesors. Anyone who has a name in industry can do that, if they want to. The question is more does Avril want a new hit? Does she interested in beeing known? I think with right managers and label u can make a fit with someone hyped and be popular at least for a single. Avril has her own attitude, people know her and everyone love her, so if she make the right feat with the right person she can be back for a period of time.
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katy
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Post by katy on Dec 23, 2020 18:16:28 GMT
Hahahahahahah that’s brilliant. so accurate
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erikvaze
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Post by erikvaze on Dec 23, 2020 18:20:03 GMT
I think we need to stop expecting her to achieve a Top 10 hit on BB as far as singles go. Her last success was 10 years ago and there's no way she'll go as high in the charts again. There's just not as much interest in the Avril Lavigne brand anymore unless it's for nostalgia purposes "Awww I uSED to love Avril sooo much when I was like 10". No one in the music industry acknowledges her existence these days, at least not with her later albums. However, if her team gives it good promo and the song is more a throwback to her pop-punk days we might get a Top 20 hit and gain some fans and occasional listeners back. The pop formula didn't work on the AL era, neither on the GL era, and DB was a cute song that could've gone slightly viral if a video had happened like HK did in 2014, but that's it. They need to stop beating that dead horse and go for something different. I'm still surprised HAW wasn't more succesful given how personal and mature the song was, not to mention it was a far cry from its pop lead single predecesors. Also GL era was MUCH better successful in every way, Avril really worked hard whole 2011. Sorry for a lot of replies, just agree that after 2011 everything changed and we have to remember that all artists from Avrils career start, like Britney and Christina and etc are not actual now, even Gaga and Katy are becoming less popular, we have a new era of Billie and young new artists so the time has come) And Avril can collab with YungBlud and Halsey just to show kids that she was the inspirational model for all of them)
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melissavandella
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Post by melissavandella on Dec 23, 2020 18:38:35 GMT
I think we need to stop expecting her to achieve a Top 10 hit on BB as far as singles go. Her last success was 10 years ago and there's no way she'll go as high in the charts again. There's just not as much interest in the Avril Lavigne brand anymore unless it's for nostalgia purposes "Awww I uSED to love Avril sooo much when I was like 10". No one in the music industry acknowledges her existence these days, at least not with her later albums. However, if her team gives it good promo and the song is more a throwback to her pop-punk days we might get a Top 20 hit and gain some fans and occasional listeners back. The pop formula didn't work on the AL era, neither on the GL era, and DB was a cute song that could've gone slightly viral if a video had happened like HK did in 2014, but that's it. They need to stop beating that dead horse and go for something different. I'm still surprised HAW wasn't more succesful given how personal and mature the song was, not to mention it was a far cry from its pop lead single predecesors. No one expects her to ever get a top 10 again. But there are so many things that could've been handled better which would have firstly helped her. Like HAW (song) was released on a Wednesday, it had two tracking days for the current chart week. The song lost two of its highest stream and sales days because her team thought for whatever reason that it's a good idea to release the song on a Wednesday instead of Friday. The video got released a week later- The song peaked at #64 but could have easily peaked inside the top 30 with a normal Friday release + video on the same day. With potentially peaking in the top 30 the song could've gotten better playlisting on Spotify and Apple Music from the start and the song could have actually had legs and not dropped out of the chart in its third week. Yes, HAW probably wouldn't have peaked in the top 10 but top 30 with potential longevity wouldn't have pushed the album back and the album would have been released while the lead single was still charting and helped more for charting points. Why was TMIO released in December when no one cares about non-Christmas music? HAW (song) wasn't a top 30 hit in any major market WW but it still managed to accumulate +150M streams on Spotify. Music and quality aside, the last two eras could've been so much different if she and her team weren't constantly sabotaging her with their incompetence. One thing is pushing a song to a top 10 placement at any cost, another thing is just to give the lead single a normal release. I'm so tired of thinking what could have been if her team... What could have been if she... EDIT Okay, maybe not tired. At the end of the day it doesn't bother me if she flops because she's set for life and I'm still here doing my wage job.
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BogoGog24
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Post by BogoGog24 on Dec 23, 2020 19:31:31 GMT
Personally I don’t think it’s surprising at all that HAW charted where it did. It’s a good song, absolutely, and shows a more personal and vulnerable side of Avril, but at the end of the day it’s a Christian rock, soft rock, alt rock whatever you want to call it song, which isn’t what’s currently charting. There also wasn’t nearly enough promo done, for a comeback single for an artist of her level, her first single after like 5 years of being gone from the industry, it was severely under promoted and under hyped. Her fans are also not big streamers, which is what really counts these days. Her team needs to focus a lot more on promoting streaming this era.
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biggerwow
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Post by biggerwow on Dec 23, 2020 19:50:14 GMT
How does she go about doing that? All I can think of
- add song to popular playlists - she makes her own playlists like an EP. Think what Taylor did for folklore and how Halsey is now doing too. - make her own lyric videos on YouTube and make them interesting - spotify singles (includes a live performance /cover)
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gabbox
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Post by gabbox on Dec 23, 2020 21:01:47 GMT
Talking about Drums and Producers.. my mind thought of these old tweets which I found again- LOOOL-
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henryp92
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Post by henryp92 on Dec 23, 2020 21:42:18 GMT
Why do you want Avril to chart so bad?
I would like her to chart, I would like her to be still be popular so she keeps doing doing music but... she still waaaaaay more popular than bands and artist that still live out of their music so...
I couldnt care less if she tops a chart seeing she couldn't care less neither. Was the promo for HAW good? No. But it is not like she was complaining on how bad the album did, or how that she wants to be popular again. At the end of the day, it feels like it us fans who are worried about her being succesful. And maybe it's time to accept that it's ok for her to both not be succesful AND that she is not working on being again. Like I said, there a many, many artist outhere way more obscure than she is that keeps touring worldwide, realising album periodically and living through their music.
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erikvaze
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Post by erikvaze on Dec 23, 2020 21:56:23 GMT
Why do you want Avril to chart so bad? I would like her to chart, I would like her to be still be popular so she keeps doing doing music but... she still waaaaaay more popular than bands and artist that still live out of their music so... I couldnt care less if she tops a chart seeing she couldn't care less neither. Was the promo for HAW good? No. But it is not like she was complaining on how bad the album did, or how that she wants to be popular again. At the end of the day, it feels like it us fans who are worried about her being succesful. And maybe it's time to accept that it's ok for her to both not be succesful AND that she is not working on being again. Like I said, there a many, many artist outhere way more obscure than she is that keeps touring worldwide, realising album periodically and living through their music. cause it also depends which country she can visit with her tour, and Spotify shows popularity in countries. Now we have a streaming era and she better to make more promo, to let people know she is still alive to let people know her not only first albums hits. And if she do for example BBC Radio Live Lounge, Carpool and more shows people watch on youtube and etc. it may just remind her. I think if HAW album was better promoted, and had a better album cover lol, it may have more popularity cause songs are really not bad, as it seems on AL. Since DB single was cancelled, she changed it to IFILWTD which sounds typically Avrillish and she just made it for herself and fans, cause commercially this song is bad. So she also drowned herself more underwater haha if we can call it. So, i just hope new era wont be worser than HAW, which had a good chances to rise upper. It just all ended fast and in result we got only HAW Single most popular among others. thats it(
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henryp92
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Post by henryp92 on Dec 23, 2020 22:03:46 GMT
Why do you want Avril to chart so bad? I would like her to chart, I would like her to be still be popular so she keeps doing doing music but... she still waaaaaay more popular than bands and artist that still live out of their music so... I couldnt care less if she tops a chart seeing she couldn't care less neither. Was the promo for HAW good? No. But it is not like she was complaining on how bad the album did, or how that she wants to be popular again. At the end of the day, it feels like it us fans who are worried about her being succesful. And maybe it's time to accept that it's ok for her to both not be succesful AND that she is not working on being again. Like I said, there a many, many artist outhere way more obscure than she is that keeps touring worldwide, realising album periodically and living through their music. cause it also depends which country she can visit with her tour, and Spotify shows popularity in countries. That's the thing. Avril is probably still going to tour wherever she wants. She is still going to release records and tour and do music videos if she wants to, independently on how good her songs do on the charts.
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BogoGog24
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Post by BogoGog24 on Dec 23, 2020 22:08:58 GMT
I’m not sure if music sales are necessarily a good indicator of which places she should tour anyway. We saw how well she sold tickets in Europe, places she hasn’t been to in literally a decade. She has fans all over the world, it’s up to her team to research what areas would be best for her to tour. More music sales is always good, but I don’t know if that necessarily translates to ticket sales. It is a lot less of an investment to spend $10 on an album or stream it for free than spending $50-100 on a concert ticket.
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orangesky
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Post by orangesky on Dec 23, 2020 22:20:11 GMT
The lack of promo is mostle on her management team. It's their job to set this stuff up and at least she has new management now. Her last manager seemed to be pregnant or on maternity leave most of HAW era
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Deleted
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Post by Deleted on Dec 23, 2020 22:20:39 GMT
I think we need to stop expecting her to achieve a Top 10 hit on BB as far as singles go. Her last success was 10 years ago and there's no way she'll go as high in the charts again. There's just not as much interest in the Avril Lavigne brand anymore unless it's for nostalgia purposes "Awww I uSED to love Avril sooo much when I was like 10". No one in the music industry acknowledges her existence these days, at least not with her later albums. However, if her team gives it good promo and the song is more a throwback to her pop-punk days we might get a Top 20 hit and gain some fans and occasional listeners back. The pop formula didn't work on the AL era, neither on the GL era, and DB was a cute song that could've gone slightly viral if a video had happened like HK did in 2014, but that's it. They need to stop beating that dead horse and go for something different. I'm still surprised HAW wasn't more succesful given how personal and mature the song was, not to mention it was a far cry from its pop lead single predecesors. No one expects her to ever get a top 10 again. But there are so many things that could've been handled better which would have firstly helped her. Like HAW (song) was released on a Wednesday, it had two tracking days for the current chart week. The song lost two of its highest stream and sales days because her team thought for whatever reason that it's a good idea to release the song on a Wednesday instead of Friday. The video got released a week later- The song peaked at #64 but could have easily peaked inside the top 30 with a normal Friday release + video on the same day. With potentially peaking in the top 30 the song could've gotten better playlisting on Spotify and Apple Music from the start and the song could have actually had legs and not dropped out of the chart in its third week. Yes, HAW probably wouldn't have peaked in the top 10 but top 30 with potential longevity wouldn't have pushed the album back and the album would have been released while the lead single was still charting and helped more for charting points. Why was TMIO released in December when no one cares about non-Christmas music? HAW (song) wasn't a top 30 hit in any major market WW but it still managed to accumulate +150M streams on Spotify. Music and quality aside, the last two eras could've been so much different if she and her team weren't constantly sabotaging her with their incompetence. One thing is pushing a song to a top 10 placement at any cost, another thing is just to give the lead single a normal release. I'm so tired of thinking what could have been if her team... What could have been if she... EDIT Okay, maybe not tired. At the end of the day it doesn't bother me if she flops because she's set for life and I'm still here doing my wage job. She's also grown and changed. Her struggle with Lyme's and helping others in need is a big deal for her, and the causes she believes in. I'm not saying hits don't matter for her, but she's done so much and sometimes life is about more than just fame and success. Just my thinking on that.
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TomX
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Post by TomX on Dec 23, 2020 22:32:49 GMT
She just posted more pics in the studio. God! It's literally 1 day before Xmas eve and she's killing it in the studio!! She usually takes December off, so this is definitely good! You can tell she's fucking excited about these songs and is working her butt off to release this new album asap.
I wonder why she's still with Modsun...is John working on songs for each of them at the same time? I'm curious. On one pic he's in the recording booth, and next one, she's there.
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melissavandella
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Post by melissavandella on Dec 23, 2020 22:36:47 GMT
There's a saying from where I come from, I don't known if it applies in English but it is about a person who wants to sit on two chairs and that is Avril. On one hand people claim that she's apparently over with being successful, how she doesn't want that anymore, how she's all about the music. But do you then release your single to radio, do you invest in promo slots, do you invest in playlisting for Spotify and Apple Music ? If you're over charting then why do you run to Nicki Minaj to do a last minute feature with her? If you're not about the success part of releasing music, why do you then collab with THE female rapper instead of choosing a more indie/independent one? Fiona Apple didn't send her songs from her latest album for adds on US radio, Fiona surely didn't invest in playlists for various streaming platforms. I get it if she's over all of that and just wants it to be solely about her music - but as of now, she didn't want that.
What I posted before was just was just to highlight what could have been done better with the funds the they spent anyway for HAW's promotion. HAW (song) WOULD HAVE debuted inside the top 30 in the US with a Friday release and a simultaneous video release - that's a fact. Top 30 with a Christian Contemporary song is not a flop (or would have not been considered a flop to be precise).
So again, if she's over with fame and success - fine but the actions of her and her team tell us otherwise. xx
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