[TOUR] Greatest Hits Tour 2024 / 2025

I’m not really sure why anyone is surprised she’s tapping into the “legacy” artist brand. 7 albums may not be a lot but she is 40 and been at this since she was a teen. Her battle with Lyme didn’t help, it maybe even caused permanent health effects we don’t know about. The music industry has greatly changed from 10-20 years ago. Music has a much shorter shelf life than it ever has thanks to social media and short attention spans, with too many artists competing for such a small amount of attention/airtime. Music sales are down except for vinyls and unless your name is Taylor Swift. The pandemic put a massive pause on the live music industry.

The fact Avril has even managed to roll with all these changes as well as she has and is still here is pretty impressive when you think about it. I think she genuinely enjoys being in the studio (maybe a little too much, to her own detriment) and enjoys creating new songs. She will always be doing that, no doubt. But I think fans need to accept the old days are gone and her album releases will look different than how they used to be. She doesn’t necessarily need to put out a new album every 2 years. The tours don’t necessarily need to support the new album. She IS a legacy artist and she’s likely making a ton more money doing it too. For all we know she could decide to launch a Vegas residency next. At least with the tours there are still opportunities for fans to see her in their area, whereas I can’t see a lot of fans traveling specifically to Vegas.

But yes, as she gets older, it’s to be expected her career is going to look different, likely less albums, less new songs on tour, etc. We all have fond memories of her from our childhoods and the fun of seeing a new, fresh era, but I think we have to let go of that image of her and accept she’s getting older, doesn’t have the same label support she once did, and the industry as a whole is way different. Even Taylor is slowing down with her album releases, she doesn’t do as much promo for them anymore because she doesn’t need to. She puts out a few videos and calls it a day. The money is in touring.